One of the most powerful selling techniques is scarcity. This was brought home to an online friend of mine recently when she attended an Internet marketing training held near her home. This event was not only close by, but was free.

Naturally there was a big catch, but she didn’t know what it was going to be until about three-quarters of the way through the day. The main focus was on converting everyone there from Linux web hosting to asp.net web hosting. And if anyone signed up that day at the event, he or she would get a steep discount on a year’s service.

My friend rushed to sign up. For a time all was well. Then the sales pitches for add-on services started coming. She couldn’t cancel her email subscription without canceling the service which she was now committed to for a year. It’s so true. You get what you pay for.