Risky Business?

There’s an ongoing discussion at one of my favorite forums that I have been following off and on. I try to keep abreast of things that might come up in my own business when I get to the point that I’m selling my products. That will be happening fairly soon for me, so I’ve been taking notes and rubbing elbows with the major players so when the time comes, they’ll know who I am.

One marketer found himself in a bind when he became the target of credit card fraud. Pending an investigation, his credit card processing provider temporarily suspended his account. The problem was, he had just launched a new product and couldn’t afford that much down time. So he was looking into high risk merchant accounts to tide him over until the investigation was complete.

As you can imagine, this topic has very little gray area, so the tone of the thread has been, shall we say, lively. There are almost an equal number in each camp. In his situation, it’s almost a case of “damned if you do and damned if you don’t.” I’m waiting to see how it plays out for him. I have a gut instinct about it, but I’m keeping my mouth shut. I hate eating my own words.

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