Implementing a positive strategy for marketing that maintains a consistant flow of web traffic to your site is by no means impossible. To get this web traffic to your site you need a significant search engine presence, and to achieve this, you need to main things, a quality website that is easy for Google to read and a series of links linking to your site from authority sites all over the web.

Although this sounds quite difficult and complex, reasonably easy to achieve because of all the systems that are around that can do it for you. First though, you need to grasp the concept that not all links are equal. Google Page Rank is a good indicator of how much a link from a given site will be worth. Google ranks pages 0-10, 0 being the least valuable sites that is knows about, and 10 being the most valuable and popular sites. Below rank 0 or n/a means either that Google isn’t aware of the sites existance or that you should avoid that site because it has been blacklisted.

Ideally, we would all have links from homepages of PR 10 sites. The main flaw with that idea is that there are only about 10 PR 10 sites in existance and, as one might expect, they are usualy unwilling to give links to anyone brave enough to ask for them. So we must focus our efforts on getting links from websites with lower PR. PR 7 and 8 sites are still quite reluctant to give away links as they are very highly rated “authority sites” and so they can afford to be picky about who they link to.

What you’re aiming to do it to get links from as many of the highest PR websites as you possibly can, and/or from new sites with no PR yet, but that show potential to have a good PR in the future (basically sites that are building links to promote themselves). Looking out for sites like these is a good long term strategy to undertake because you never know what sites will have high PR in a few months / a year or so’s time.

How do you get links? This is the question. You can search online for sites that link to other sites, as there are many reciprocal link management sites around. The problem with these sites is that reciprocal links are being downgraded by the major search engines as they are increasingly being seen as an arrangement between two sites in order to gain a link. They have not been discounted completely however as it is natural for sites to reciprocate links for example between customer and supplier etc.

By far the most efficient way to get to the good seats in the search engine results ranking (at the top) is with one way links (getting sites to link to you without you having to link back). As people aren’t very inclined to give away links for nothing, this can be quite difficult. Some sites may just genuinely like your site’s content and give link to you as a resource for their users, but generally speaking, you will have to give them return

You may have some difficulty with this if you only have one website, or if you have two that are hosted in the same place, they’ll have the same IP address and so it will look to search engines as if they are they the same site. The are lots of solutions to this problem, but one way links are definately the most effective.

Effectively, your site is entered into a triangular arrangment where your site (site A) links to site B, which then links to site C, which then links back to site A (your site) this is beneficial to each site to the value of one one-way link. The big search engines cannot trace these links and so they reward you with a big push up the results rankings.