You’ve got your law degree. You’ve worked for a major firm. Now it’s time to branch out on your own. There is a definite downside to this. Until you get enough business, you can’t afford much staff. So you find yourself learning all kinds of new things, like how to promote your new firm on the Internet. You learn a whole new vocabulary and even start to get interested in this whole search engine optimization thing.

So you figure out what keywords you want to rank high for in the search engines. You pick Tampa DUI Lawyers, even though you call yourself an attorney. You, of course, include Tampa DUI Attorneys, and  for good measure Tampa Drunk Driving Defense Attorneys also.

After three months, business has picked up. You’re getting clients, your website is getting lots of hits and you finally make it to page one on Google. Life is good!