Catering to the Coffee Lover
After my parents house wares and appliance store faced stiff competition from a big-box store that moved into their neighborhood, they knew they were at a point where they had to specialize or shut down. The big-box store carried most of their products at a lower price then they could hope to offer to their clients.
It was at that point in their business that they decided to specialize in something that they both loved: coffee. They not only carried some of the best coffee makers on the market, but also served coffee in their store to their customers while they were shopping.
They quickly became known as the place that sold the best coffee pot that money could buy. They also made sure that they did a lot of product research and continually updated their product listing for the best coffee maker on their website.
Not only has their business thrived, but they get to share their love of coffee with others.